A great script is the backbone of a great video. It lays the foundation for the video and how the message is delivered. You need to structure it well so that you can introduce what pain you solve and how you solve it, along with how your product / service...
We get this question all the time. The clients we work with usually know that shorter videos are better, but when it comes down to scripting, many start cramming in additional points that add time to their video...
Getting the attention of your target market is no easy task. Once they look your way, you have to pique their interest quickly to get them engaged. That’s where storytelling comes in; a good story evokes the emotions of your audience and makes them care. Rather than just throwing facts at...
At LaunchSpark, we talk with our clients at length about the production process (obviously), and about the post-production process (hosting, analytics, iterations, etc). But before we get that far, it's imperative that we understand them better through an initial discovery session; before even contacting a video agency, it's critical to understand...
The first step in working with our clients is the discovery session, where we learn all about them – their value proposition, their customer archetypes, the benefits they provide to customers, etc. – so that we can create the most relevant and effective messaging when putting together their video. One...
With lots of video content being created and attention spans dropping, getting viewers immersed in your explainer video is the name of the game. You need them to watch your video, understand your message, and trust you if you want them to contact you, sign up for a free trial,...
As of today (September 17th, 2014), app developers will be able to add app preview videos to help them stand out in the crowded iOS app store. This seems like a natural evolution, given the explosion of business video to help potential customers increase their understanding of exactly how software,...
We get this question a lot. There are agencies out there that that'll tell you they'll make your video viral in an attempt to get your business, but it's not that easy. In fact, it's VERY hard to get your company video to go viral. People tend to share things...
Making your own explainer video? Doing your own voiceover to save on costs with an animation agency? I'll get right to the point -- don't do it yourself. Yes you. No matter how many people have told you that you have a great voice, leave it to the pros --...